Boys
Are
Gross
Every Woman Has Said It.
She looked at his bathroom shelf. One bottle. Three-in-one. No washcloth in sight. She shook her head and said what every woman has said at least once: "Boys are gross." We heard it. So we made something about it. Products that actually work, smell incredible, and come with zero excuses.
Our StoryComplaints That Built A Brand
"He uses the same towel for three weeks and calls it 'seasoned.'"
— She said it"His idea of cologne is whatever body spray was on sale at CVS in 2009."
— She said it"He won't use moisturizer because he thinks it's 'extra.'"
— She said it"I asked him about his skincare routine and he said 'water.'"
— She said it"He walks like a cowboy in July and won't admit it's a chafing problem."
— She said it"He said swimming in the pool counts as a bath."
— She said itBe First To Know
Early access. Exclusive drops. Launch day deals. No spam — just the good stuff.
About 60% of men’s grooming products are bought or influenced by women. Every brand in the space talks to him. Nobody talks to her. Until now.
Boys Are Gross is premium men’s personal care built on a simple truth: she’s the reason he takes care of himself. Whether she’s buying him grooming products as a gift, adding them to the cart herself, or just finally saying what everyone’s been thinking — this brand is for her.
We’re launching Summer 2026 with anti-chafe sticks for men, solid cologne, hydrating body serums, and an anti-aging serum called Botox In A Bottle. Every product is named something she’d actually say. Every label has a “How To Not Be Gross” guide on the back. Step 4 is always about her.
Built in St. Petersburg, Florida by a founder who helped scale Sun Bum from startup to $250M+. Boys Are Gross isn’t just products — it’s a movement for every woman who’s ever looked at her boyfriend’s bathroom shelf and thought, “we can do better.”
Join the Gross List for early access, exclusive merch, and rewards before anyone else.